GRAPHIC STUDIO "ARTVISIONS" VS. E-SHOP
Graphic Studio "ArtVisions" vs. E-shop "TrendyApparel
In 2018, the renowned graphic studio "ArtVisions," specializing in the creation and sale of unique designs, found itself in a legal tussle with the popular clothing e-shop named "TrendyApparel."
The e-shop began retailing shirts with a design that was almost identical to one of "ArtVisions'" top-selling creations. This discovery immediately ignited a conflict, as "TrendyApparel" contended that they had procured this design from an independent graphic artist on an online freelancing platform.
However, "ArtVisions" could clearly establish that their design had been in existence earlier and had been duly registered, granting them copyright over that particular image. Given that "TrendyApparel" had distributed hundreds of garments featuring this design, the damages were considerably high.
"ArtVisions" instituted legal action, demanding compensation of $200 for each garment sold with the infringed design, culminating in an amount close to $100,000.
After prolonged negotiations and consultations with legal counsel, "TrendyApparel" opted for an out-of-court settlement amounting to $70,000 and concurrently withdrew all products featuring the contentious design from sale.
Conclusion This case underscores the imperative for firms involved in retailing graphic design products to ensure they possess all requisite licenses and permissions. As an e-shop operator, it might be easy to inadvertently assume a procured design is free of rights, but the ramifications can be financially steep.
SOLUTION In today's digital age, ensuring the integrity of your design assets is paramount. Every business, from startups to established entities, thrives on its unique identity, making protection against potential infringements not just wise, but essential. As you focus on scaling and innovating in your business landscape. Trust in our expertise to shield you from potential pitfalls, allowing you to operate with peace of mind. Partner with us, and move forward with the confidence that you're protected at every step.